Google has recently brought some changes in gmail. Everyday you get up to find something interesting happening at google. I remember the days when gmail was launched. There was no concept of giving away one GB of data for storage to users for free. People started laughing at google's plans. But they went ahead with them. Then there were privacy issues raised. People were troubled by the fact that google will "look" into your data to show ads. That seemed to people as losing privacy. Such concepts have already become obsolete and many business models are developing using this google concept while google is still getting ahead with its new plans. They are taking their search, tag, and data based ads to the offline world of radio and print media. While google is growing at an indiscriminate proportion, they are doing their best to make sure that their start-up model remains intact.
The new changes in gmail have made it easy to reply and forward an entire conversation.