Google has finally announced the acquisition of Feedburner. Feedburner is one of the services I have been using for my blog. With this acquisition, the number of different log-ins that I have to remember will reduce :) Also, if the blogger feed can be directly burned, I can deliver ads directly into the feeds! That's what google wants to do with this acquisition. We can also hope for some nice improvements in the way we consume feeds today (google has recently announced a closed beta of mashup editor, which people are hoping to be something similar to yahoo pipes).